Copywriter

Kraft Peanut Butter

Insight:
Kraft Peanut Butter made it their mission to help all Canadians #StickTogether.

Idea:
With gender-related attacks on the rise, we wanted to educate Canadians about transgender rights & proper pronoun use.

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KPB - Hims, Hers, Thems & Theirs
KPB - Hims, Hers, Thems & Theirs
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“Creativity is exactly like washing a pig. It’s messy. It has no rules. No clear beginning, middle, or end.”